Cider. We all want to sell more of it, but how? Do you and your staff want to become more passionate and more informed? Do you work for a bar, restaurant, bottle shop or deli that doesn’t really get cider, but are personally interested? If you work in hospitality or retail, we want you to come to Cider School!

 • Take the chance to find out about cider in one of its key heartlands.

 • Walk the orchards and taste the ciders made from those trees.

• Hear how keg is revolutionising craft cider sales.

• Find out from the leaders how 75cl bottles can significantly add to your repertoire.

• Enjoy locally matched lunch.

Cider and Perry are amazing drinks – made with great provenance, sustainability and history – and we need your help to tell their story. Drinkers love experiencing new, authentic flavours and aromas and cider and perry can captivate and mesmerize them! Interest and appreciation of craft/natural/real cider is greater than ever before, with more producers and more quality in the industry, they also offer distinct selling opportunities. With their link to the land, with the opportunity to connect with the makers, not to mention unrealised food matching potential, these are the drinks that could wow your customers. But it needs you to give them the steer. To achieve the best sales and repeat custom in your bar, attend Cider School to get all the tools, tips and knowledge to share the story of Cider.

Organised and hosted by Ross-on-Wye Cider and Perry Co., with the talented support and involvement of Gabe Cook (The Ciderologist), Oliver’s Cider & Perry, and Little Pomona Orchard & Cidery.

Calendar of the day:

• 10.30AM – Registration

• 11.00AM – Introduction to Cider. An orchard walk, tasting in the trees, exploring varietal character.

• 12.00PM – Lunch!

• 1.00PM – Draught Cider and Perry. Guided tasting of different draught formats.

• 2.00PM – Break

• 2.30PM – Sharing Bottles & Upselling.

• 3.30PM – Break

• 4.00PM – General Q&A with all makers

• 4.45PM – Finish

Where:

Broome Farm, Peterstow, Ross-on-Wye, HR9 6QG.

Camping is available at the venue, Broome Farm. Alternative (roofed!) accomodation can be found nearby to the farm and is likely a short taxi ride away as the best option.

Getting there:

Broome Farm is an 8 minute walk from the nearest bus stop, on Bus 33 running from either Gloucester or Hereford. Those are the nearest rail stations.

There is ample car parking.

Please get in touch if you need to make special arrangements or help getting there. We are happy to field enquiries.

Lunch:

Buffet lunch will be served included in the ticket price. If you have any extra requirements for lunch not on the basic ticket, please email albert@rosscider.com

Accessibility:

The Orchard walk at Broome Farm is on uneven, rugged and hilly terrain that requires suitable footwear. If we have attendees with mobility issues however, we can take a different route that will stick to the farm track that it is possible to traverse with a wheelchair.

The event space is flat, all connected by ramps and has a single disabled loo.